Russia, ib txwm ua ib lub teb chaws uas muaj tshuaj yej, tau pom muaj kev nce ntxiv hauv kas fes tau ntau xyoo dhau los. Amid qhov kev hloov kab lis kev cai no,kas fes vending machinestab tom tshwm sim los ua ib qho tseem ceeb hauv lub teb chaws txoj kev lag luam kas fes sai sai. Tsav los ntawm kev tsim kho thev naus laus zis, hloov cov kev nyiam ntawm cov neeg siv khoom, thiab kev lag luam, cov kev daws teeb meem no tau hloov kho li cas cov neeg Lavxias nkag mus rau lawv cov caffeine kho txhua hnub.
1. Kev loj hlob ntawm kev lag luam thiab cov neeg siv khoom xav tau
Lavxias teb sabkas fes tshuabKev ua lag luam tau ntsib kev loj hlob tawg, nrog kev muag khoom nce 44% xyoo-rau-xyoo hauv thawj ib nrab ntawm 2024 mus txog 15.9 billion rubles. Cov tshuab kas fes tsis siv neeg, uas yog tus tswj hwm 72% ntawm kev lag luam cov nyiaj tau los, qhia txog qhov kev nyiam muaj zog rau high-end, yooj yim-tsav kev daws teeb meem. Txawm hais tias cov tshuab ntim tshuaj thiab cov tshuaj ntsiav tseem nrov, cov vending machines tau txais traction vim lawv txoj kev nkag mus rau hauv cov chaw pej xeem xws li chaw nres tsheb metro, chaw ua haujlwm, thiab khw muag khoom. Qhov tseem ceeb, drip kas fes tshuab suav txog 24% ntawm chav tsev muag khoom, qhia txog lawv cov peev txheej thiab kev siv yooj yim.
Qhov kev thov rauvending machinesua raws li cov kev xav dav dav: cov neeg siv hauv nroog tau nce qhov tseem ceeb ntawm kev ceev thiab kev hloov kho. Cov tub ntxhais hluas cov pej xeem, tshwj xeeb tshaj yog nyob rau hauv cov nroog xws li Moscow thiab St. Petersburg, yog kos rau 24/7 muaj nyob thiab tech-integrated nta xws li touchless them nyiaj thiab app-based ordering.
2. Kev Tsim Kho Tshiab thiab Kev Lag Luam Kev Lag Luam
Lavxias teb sab vending tshuab manufacturers thiab thoob ntiaj teb hom yog leveraging advanced technologies nyob rau hauv kev sib tw. Piv txwv li, cov khw muag khoom ntse tam sim no muab cov khoom muag hauv lub sijhawm taug qab, kuaj cov chaw taws teeb, thiab AI-tsav cov ntawv qhia zaub mov raws li cov neeg siv nyiam. Cov khoom lag luam zoo li Lavazza thiab LE Vending, cov neeg koom nrog hauv kev nthuav qhia zoo li VendExpo, nthuav tawm cov cav tov muaj peev xwm ntawm brewing barista-style espresso, cappuccino, thiab txawm tias cov dej haus tshwj xeeb - qhov zoo sib xws rau cov qauv ua ntej txwv rau cov kas fes dub.
Tsis tas li ntawd, sustainability tau dhau los ua qhov tseem ceeb. Cov tuam txhab lag luam tab tom qhia txog cov kas fes rov ua dua tshiab thiab cov qauv siv hluav taws xob kom rov hais dua rau cov neeg siv khoom ib puag ncig. Cov kev tsim kho tshiab no ua raws li cov qauv thoob ntiaj teb, muab tso rau Russia ua qhov chaw loj hlob rau kev muag khoom siv thev naus laus zis hauv Eastern Europe.
3. Kev sib tw toj roob hauv pes thiab kev sib tw
Kev ua lag luam yog tus cwj pwm los ntawm kev sib tw hnyav ntawm cov pib lag luam hauv tsev thiab cov neeg loj hauv ntiaj teb. Thaum cov khoom lag luam thoob ntiaj teb zoo li Nestlé Nespresso thiab DeLonghi ua tus thawj tswj hwm ntu, cov neeg ua si hauv zos xws li Stelvio tau nce hauv av nrog tus nqi pheej yig, cov qauv tsim nyog raws li Lavxias nyiam. Txawm li cas los xij, cov teeb meem tshwm sim:
- Kev Nyuaj Siab: Kev nplua thiab kev nce nqi tau nce nqi ntshuam rau cov khoom txawv teb chaws, squeezing profit margins.
- Kev Tswjhwm Hurdles: Kev siv zog nruj dua thiab cov kev cai pov tseg pov tseg yuav tsum tau hloov mus tas li.
- Consumer Skepticism: Qee cov neeg siv tseem koom nrog cov tshuab muag khoom nrog kas fes tsis zoo, xav tau kev lag luam kev lag luam los qhia txog kev txhim kho kom zoo.
4. Cov kev cia siab yav tom ntej thiab lub sijhawm
Cov kws tshuaj ntsuam kwv yees qhov kev loj hlob tsis tu ncua rau Russia lub kas fes vending sector, txhawb nqa los ntawm:
- Kev nthuav dav mus rau qhov chaw tsis yog qhov qub: Cov tsev kawm qib siab, tsev kho mob, thiab cov chaw thauj mus los muaj peev xwm tsis tau siv.
- Kev Noj Qab Haus Huv Kev Noj Qab Haus Huv: Kev thov rau cov organic, tsis muaj qab zib, thiab cov kev xaiv mis nyuj cog qoob loo yog nce, ua rau lub tshuab ua kom muaj ntau hom zaub mov.
- Digital Integration: Kev koom tes nrog kev xa khoom xws li Yandex. Khoom noj khoom haus tuaj yeem pab nyem-thiab-sau cov kev pabcuam, muab kev yooj yim hauv online nrog kev nkag mus offline.
Xaus
Russia lub kas fes vending tshuab lag luam sawv ntawm kev sib tshuam ntawm kev lig kev cai thiab kev tsim kho tshiab. Raws li cov neeg siv khoom siv automation yam tsis muaj kev cuam tshuam rau qhov zoo, cov haujlwm tau npaj los hloov kho kas fes kab lis kev cai hauv ib lub tebchaws ib zaug ua ke nrog tshuaj yej. Rau kev lag luam, kev ua tiav yuav ua rau muaj txiaj ntsig ntawm kev ntsuas tus nqi-kev ua tau zoo, kev siv thev naus laus zis, thiab kev nkag siab tob txog kev nyiam hauv zos-ib daim ntawv qhia ua nyuaj thiab muaj txiaj ntsig zoo li lub khob kas fes zoo meej.
Yog xav paub ntxiv, xa mus rau tus thawj coj ua lag luam los ntawm LE vending thiab tshuaj xyuas los ntawm cov kws tshaj lij kev lag luam.
Post lub sij hawm: Feb-21-2025
